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. 2020 Nov 27;45(3):396–408. doi: 10.1111/ijcs.12630

TABLE 3.

Reliability and validity results

Factors Cronbach's alpha Composite reliability Average Variance Extracted Maximum Shared Variance 1 2 3
1. Perceived benefit 0.939 0.940 0.693 0.641 0.833
2. Product Involvement 0.924 0.922 0.567 0.480 0.628 0.753
3. Affective & instrumental beliefs 0.883 0.883 0.655 0.641 0.801 0.693 0.809