TABLE 4.

Results of logistic regression analysis

Predictors	Coefficient estimate	Standard error	Wald	p value	OR	Ratio of probability changes
Age	0.016	0.018	0.861	0.353	1.017	2%
Purchase frequency	0.447	0.048	87.639	0.000**	1.564	56%
Perceived threat	−0.031	0.005	32.952	0.000**	0.970	−3%
Perceived benefit	0.275	0.138	3.974	0.046*	1.317	32%
Affective & instrumental belief	0.066	0.148	0.201	0.654	1.069	7%
Product involvement	0.297	0.147	4.064	0.044*	1.345	35%
Diagnostics
(LR) Chi‐square	248.855			0.000**
Hosmer & Lemeshow test	13.513			0.095

^** p < .05;

^** p < .01.