Table 4.
Messages recalled from the last two interactions with frontline workers in eight focus districts amongst currently pregnant women and recently delivered mothers who were exposed vs unexposed to Mobile Kunji, Usage & Engagement Study, October-December, 2014, Bihar, India
| Pregnant mothers |
Recently delivered mothers |
|||||
|---|---|---|---|---|---|---|
|
Exposed to Mobile Kunji (n = 1193) |
Unexposed to Mobile Kunji (n = 556) |
P-value* |
Exposed to Mobile Kunji (n = 1204) |
Unexposed to Mobile Kunji (n = 398) |
P-value* |
|
|
Message recalled (%): | ||||||
| Birth preparedness |
82.2 |
77.7 |
0.025 |
8.2 |
11.1 |
0.086 |
| Institutional deliveries |
28.7 |
18.0 |
<0.001 |
2.1 |
1.5 |
0.475 |
| Newborn care |
9.3 |
6.1 |
0.024 |
3.4 |
2.0 |
0.161 |
| Emergency preparedness |
1.9 |
0.9 |
0.11 |
1.8 |
0.3 |
0.022 |
| Family planning |
37.2 |
20.9 |
<0.001 |
58.1 |
60.1 |
0.502 |
| Exclusive breastfeeding |
3.6 |
1.6 |
0.023 |
13.0 |
8.0 |
0.008 |
| Complementary feeding |
26.4 |
18.4 |
<0.001 |
83.9 |
49.5 |
<0.001 |
| Handwashing | 21.9 | 5.8 | <0.001 | 47.1 | 20.1 | <0.001 |
*P-value calculated using χ2 test.