Table 4.
A. Mean part-worth for the clusters. B. Relative importance for the clusters.
| A | ||||
| Attributes | Levels | Cluster 1 (44%) |
Cluster 2
(22%) |
Cluster 3
(34%) |
| Price | 2.20 € | −0.14947 | −0.01865 | −0.08053 |
| 2.86 € | −0.1943 | −0.02424 | −0.10469 | |
| European Quality Certification (Protected Designation of Origin) | Yes | −0.0089 | 0.0658 | 0.2014 |
| No | 0.0089 | −0.0658 | −0.2014 | |
| Production System | Organic | 0.0656 | 0.0668 | 0.2971 |
| Conventional | −0.0656 | −0.0668 | −0.2971 | |
| Lactose content | Contains Lactose | 0.0171 | 0.0708 | 0.0519 |
| Lactose-Free | −0.0171 | −0.0708 | −0.0519 | |
| Brand | Latteria Soresina | −0.3137 | −0.8606 | 0.0878 |
| Auricchio | 0.9577 | 2.7149 | −0.1778 | |
| Coop | −0.5533 | −1.0091 | 0.2683 | |
| No brand | −0.0900 | −0.8440 | −0.1800 | |
| B | ||||
| Attributes | Relative Importance | |||
| Cluster 1 | Cluster 2 | Cluster 3 | ||
| Price | 13.57 | 6.49 | 19.13 | |
| European Quality Certification (Protected Designation of Origin) | 6.43 | 4.53 | 13.40 | |
| Production System | 8.79 | 5.30 | 16.67 | |
| Lactose Content | 8.38 | 6.52 | 11.23 | |
| Brand | 62.83 | 77.16 | 39.57 | |