Table 3.

Characteristics of the consumer group.

Age	Gender (%)		Care for Body Mass and Health (%)
	Male	Female	Yes	Rather Yes	Rather No	No
18–24	50	50	41.7	50	8.3	-
25–34	50	50	50	50	-	-
35–44	50	50	16.7	75	8,3	-
45–54	50	50	25	50	16.7	8.3
>55	50	50	58.3	41.7	-	-
all	50	50	38.3	53.3	6.7	1.7