Table 4.
Consumer acceptance of fruit-herbal beverages and willingness to purchase.
| Kind of Beverage | Taste (0–10 Point) F0.05(7472) = 50.950 |
Odour (0–10 Point) F0.05(7472) = 26.956 |
Colour (0–10 Point) F0.05(7472) = 39.706 |
Overall Acceptance (0–10 Point) F0.05(7472) = 45.965 |
Willingness to Purchase (%) | |
|---|---|---|---|---|---|---|
| Aronia | T | 7.3 ± 1.7 c | 6.2 ± 2.1 b | 8.3 ± 1.4 c | 7.3 ± 1.4 c | 53.3 |
| D | 6.6 ± 1.8 c | 5.7 ± 2.1 b | 8.0 ± 1.8 c | 7.0 ± 1.9 c | 56.7 | |
| Rosehip−acerola | T | 5.5 ± 2.0 b | 5.9 ± 2.0 b | 6.2 ± 1.8 b | 5.6 ± 1.9 b | 30.0 |
| D | 5.6 ± 2.2 b | 5.8 ± 2.0 b | 5.7 ± 1.7 ab | 5.7 ± 2.2 b | 36.7 | |
| Cranberry | T | 4.9 ± 1.9 b | 7.3 ± 1.7 d | 8.0 ± 1.4 c | 5.9 ± 1.8 b | 26.7 |
| D | 5.1 ± 1.9 b | 7.0 ± 1.9 cd | 8.0 ± 1.5 c | 6.0 ± 1.6 b | 23.3 | |
| Sea buckthorn | T | 2.4 ± 1.7 a | 3.7 ± 2.1 a | 5.1 ± 2.2 a | 3.0 ± 1.7 a | 0 |
| D | 2.7 ± 1.9 a | 3.8 ± 1.9 a | 5.1 ± 2.0 a | 3.2 ± 1.8 a | 5.0 | |
T-traditional (with sugar); D-dietary (with steviol glycosides). The same letters indicate no significant difference between mean values of the parameter in the column.