Table 5.
Consumer acceptance and willingness to purchase fruit-herbal beverages depending on gender.
| Type of Beverage | Overall Acceptance (0–10 Point) |
Willingness to Purchase (%) |
|||||
|---|---|---|---|---|---|---|---|
| Male | Female | Male | Female | ||||
| Average | F0.05(1,58) | Average | F0.05(1,58) | ||||
| Aronia | T | 7.1 ± 1.7 a | 1.540 | 7.5 ± 1.1 a | 0.010 | 60.0 | 46.7 |
| D | 6.5 ± 2.1 a | 7.5 ± 1.5 a | 50.0 | 63.3 | |||
| Rosehip−acerola | T | 5.3 ± 1.9 a | 0.256 | 6.0 ± 2.0 a | 0.422 | 26.7 | 33.3 |
| D | 5.0 ± 2.2 a | 6.3 ± 2.0 a | 33.3 | 40.0 | |||
| Cranberry | T | 5.8 ± 1.7 a | 0.145 | 6.0 ± 1.9 a | 0.006 | 30.0 | 23.3 |
| D | 5.9 ± 1.7 a | 6.0 ± 1.6 a | 30.0 | 16.7 | |||
| Sea buckthorn | T | 3.0 ± 1.7 a | 0.089 | 3.0 ± 1.8 a | 0.518 | 0 | 0 |
| D | 3.1 ± 1.7 a | 3.3 ± 1.8 a | 6.7 | 3.3 | |||
| Average | 5.2 ± 2.3 a | - | 5.7 ± 2.3 b | - | 29.6 | 28.3 | |
T-traditional (with sugar); D-dietary (with steviol glycosides); the same letters indicate no significant difference between the mean values of the parameter among one type of beverage and between average values.