Table 1.
Partial correlation coefficients (p-value) between the importance levels of either “country-of-origin” (COO) or “state-of-origin” (SOO) scores and hedonic ratings of three aromatic rice samples with respect to GI information condition.
| Rice Variety | Attribute | COO Score 1 | SOO Score 2 | ||
|---|---|---|---|---|---|
| Without GI Information | With GI Information | Without GI Information | With GI Information | ||
| ARV (ARoma 17) | Overall liking | 0.06 (0.57) | −0.21 (0.04) | −0.06 (0.54) | 0.23 (0.02) |
| Appearance liking | −0.07 (0.50) | −0.23 (0.02) | 0.09 (0.37) | 0.25 (0.01) | |
| Aroma liking | 0.01 (0.92) | −0.11 (0.27) | 0.01 (0.91) | 0.18 (0.08) | |
| Flavor liking | 0.01 (0.89) | −0.23 (0.02) | −0.03 (0.81) | 0.25 (0.01) | |
| Texture liking | 0.07 (0.48) | −0.20 (0.05) | −0.05 (0.64) | 0.25 (0.01) | |
| LAV (Jazzman-2) | Overall liking | −0.04 (0.67) | −0.13 (0.20) | 0.01 (0.95) | 0.11 (0.29) |
| Appearance liking | −0.10 (0.34) | −0.19 (0.06) | 0.07 (0.47) | 0.15 (0.15) | |
| Aroma liking | −0.17 (0.10) | −0.13 (0.21) | 0.18 (0.07) | 0.12 (0.23) | |
| Flavor liking | −0.08 (0.43) | −0.15 (0.14) | 0.11 (0.28) | 0.14 (0.17) | |
| Texture liking | −0.09 (0.36) | −0.24 (0.02) | 0.05 (0.66) | 0.24 (0.02) | |
| THV (Jasmine) | Overall liking | −0.05 (0.63) | −0.13 (0.19) | 0.12 (0.24) | 0.19 (0.06) |
| Appearance liking | −0.09 (0.40) | −0.16 (0.11) | 0.14 (0.16) | 0.19 (0.06) | |
| Aroma liking | −0.03 (0.74) | −0.20 (0.049) | 0.05 (0.63) | 0.27 (0.008) | |
| Flavor liking | −0.06 (0.54) | −0.13 (0.20) | 0.09 (0.40) | 0.18 (0.08) | |
| Texture liking | −0.10 (0.34) | −0.11 (0.26) | 0.20 (0.05) | 0.19 (0.06) | |
1 COO score: Participants rated how important country-of-origin information was to them when consuming aromatic rice on a 9-point scale ranging from 1 (extremely unimportant) to 9 (extremely important). 2 SOO score: Participants rated how important state-of-origin information was to them when consuming aromatic rice on a 9-point scale ranging from 1 (extremely unimportant) to 9 (extremely important).