Table 2.

Results of structural equation modeling.

			β	B	S.E.	C.R.	p
Heuristic processing	←	Information overload	0.296	0.416	0.066	6.310	<0.001
Systematic processing	←	Information overload	−0.113	−0.117	0.049	−2.373	0.018
Behavioral intention	←	Information overload	0.063	0.046	0.032	1.445	0.149
Behavioral intention	←	Systematic processing	0.285	0.199	0.041	4.865	<0.001
Behavioral intention	←	Heuristic processing	−0.237	−0.122	0.029	−4.161	<0.001
IO7	←	Information overload	0.618	1.000
IO6	←	Information overload	0.734	1.216	0.082	14.777	<0.001
IO5	←	Information overload	0.548	0.876	0.074	11.769	<0.001
IO4	←	Information overload	0.487	0.752	0.071	10.650	<0.001
IO3	←	Information overload	0.825	1.509	0.094	15.988	<0.001
IO2	←	Information overload	0.764	1.260	0.083	15.207	<0.001
IO1	←	Information overload	0.805	1.344	0.085	15.741	<0.001
HP1	←	Heuristic processing	0.850	1.000
HP2	←	Heuristic processing	0.911	1.072	0.046	23.212	<0.001
HP3	←	Heuristic processing	0.587	0.701	0.046	15.315	<0.001
SP1	←	Systematic processing	0.722	1.000
SP2	←	Systematic processing	0.832	1.087	0.066	16.447	<0.001
SP3	←	Systematic processing	0.695	0.882	0.058	15.160	<0.001
BI1	←	Behavioral intention	0.538	1.000
BI2	←	Behavioral intention	0.852	1.352	0.098	13.851	<0.001
BI3	←	Behavioral intention	0.916	1.466	0.105	13.983	<0.001
BI4	←	Behavioral intention	0.726	1.322	0.078	16.961	<0.001
Covariances
esysematic	↔	eheuristic	−0.533	−0.253	0.028	−9.088	<0.001
eBI1	↔	eBI4	0.478	0.169	0.018	9.630	<0.001