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Relationship between consumer segments, gender, and age.
| Cluster | Cluster Description | Consumer | Gender | * p-Values | Age | * p-Values | |||
|---|---|---|---|---|---|---|---|---|---|
| N, (%) | Male | Female | 20–40 | 41–60 | 61–80 | ||||
| 1 | Neither liked nor disliked | 23 (38.3) | 39.1 | 60.9 | 0.6 | 26.1 | 47.8 | 26.1 | 0.04 |
| 2 | Liked | 20 (33.3) | 10.0 | 90.0 | 25.0 | 55.0 | 20.0 | ||
| 3 | Disliked | 17 (28.3) | 41.2 | 58.8 | 58.8 | 5.9 | 35.3 | ||
N = 60. * p-values generated using Chi-square test.
