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. 2020 Dec 10;17:E158. doi: 10.5888/pcd17.200408

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Preventing Chronic Disease is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.

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Social media (Facebook) participation metrics, FAITH! (Fostering African-American Improvement in Total Health) COVID-19 emergency risk communication, Minnesota, April 3–May 31, 2020. Reach was defined as the number of unique persons who viewed any particular content but did not necessarily interact with posts. Engagement was defined as the number of interactions (eg, likes, loves, comments, shares, video views, post clicks) completed.