Table 2.

SMARTBUY evaluation from end-users (customers)

QC#	Questions (addressed to customers)	Avg	Median
Generic questions
QC1	I quite often buy products online	3.7	4
QC2	I prefer to collect the products I buy online from the physical store instead of having them shipped to me	3	3
QC3	When I shop online, I prefer to buy products from stores located in my area	3.4	4
QC4	Booking a product online and receiving it from the physical store is useful	3.4	4
QC5	Booking a product online and receiving it from the physical store helps me save shipping costs	4.1	4
Usability
QC6	The SMARTBUY application was fairly easy to use	4.4	4.5
QC7	The navigation within the SMARTBUY application was easy and comprehensible	4.5	4.5
Utility
QC8	By using the SMARTBUY application Ι discovered stores which I would not have discovered otherwise	4.2	4
QC9	By using the SMARTBUY application I discovered products, sales and services which I would not have discovered otherwise	3.9	4
QC10	Product recommendations have been relevant to my consumer profile and likings	4.3	4
QC11	Recommended products have been typically offered in stores conveniently located to city areas which I frequently visit	4.4	4.5