Table 3.
Reported high frequency engagement in each digital media activity by subcategory, for each wave
| Endorsement of Activity (%) | ||||
|---|---|---|---|---|
| Baseline | 6 month | 12 month | ||
| Social Media Postinga | No high frequency engagement | 85.0 | 83.6 | 82.9 |
| High frequency engagement in 1 activity | 9.1 | 10.3 | 10.6 | |
| High frequency engagement in 2 activities | 6.0 | 6.1 | 6.5 | |
| Reading news/articles & Browsing photos | No high frequency engagement | 49.2 | 47.5 | 45.8 |
| High frequency engagement in 1 activity | 33.9 | 34.8 | 37.6 | |
| High frequency engagement in 2 activities | 16.9 | 17.7 | 16.6 | |
| Chat & Shopping | No high frequency engagement | 84.4 | 83.0 | 83.4 |
| High frequency engagement in 1 activity | 12.3 | 12.1 | 12.7 | |
| High frequency engagement in 2 activities | 3.3 | 4.9 | 3.9 | |
| Gaming | No high frequency engagement | 77.7 | 74.1 | 77.8 |
| High frequency engagement in 1 activity | 10.7 | 12.9 | 10.6 | |
| High frequency engagement in 2 activities | 11.7 | 13.0 | 11.6 | |
| Checking In | No high frequency engagement | 31.1 | 30.1 | 26.3 |
| High frequency engagement in 1 activity | 31.1 | 28.7 | 27.8 | |
| High frequency engagement in 2 activities | 37.9 | 41.2 | 45.9 | |
| Musicb | No high frequency engagement | 61.1 | 59.8 | 57.3 |
| High frequency engagement in | 38.9 | 40.2 | 42.7 | |
a
A unique variable for each digital media subcategory was created. For each of the first 5 subcategories, high frequency engagement of one or both of the activities was reported using three levels (0= no high frequency engagement, 1= high frequency engagement in 1 activity, 2= high frequency engagement in 2 activities).
b
The final subcategory, “music”, was dichotomized (0= no high frequency music engagement, 1= high frequency engagement with music).