Table 5.
Determinants of individuals' intention to engage in crowdfunding.
Categories | Determinants of individuals' intention to engage in crowdfunding | References | |
---|---|---|---|
Individual motivations | Extrinsic | (Perspective of a) financial profit, material rewards or other similar benefits | Herzenstein et al., 2011; Moritz et al., 2015; Cox et al., 2017; Kuppuswamy and Bayus, 2017; Dai and Zhan, 2019; Dikaputra et al., 2019; Allon and Babich, 2020 |
Competition (e.g., obtaining an advantage for early participation) | Allon and Babich, 2020 | ||
Consumption (e.g., priority usage of the funded product/service) | Allon and Babich, 2020 | ||
Quantity and the quality of information provided by the campaigns' creators | Hornuf and Schwienbacher, 2015; Nevin et al., 2017; Wallace et al., 2017; Alcántara-Pilar et al., 2018; Foster, 2019 | ||
Intrinsic | Increasing self-esteem | Estellés-Arolas and González-Ladrón-De-Guevara, 2012 | |
Creation, innovativeness, the desire to see an idea turned into reality | Kuppuswamy and Bayus, 2017; Rodriguez-Ricardo et al., 2018; Allon and Babich, 2020 | ||
Charitable behavior, altruism | Yang et al., 2016; Cox et al., 2017; Kuppuswamy and Bayus, 2017; Dai and Zhan, 2019; Allon and Babich, 2020 | ||
Development of individual skills | Estellés-Arolas and González-Ladrón-De-Guevara, 2012 | ||
Image enhancement | Prior knowledge, expertise and experience in the project field | Saxton and Wang, 2014; Dejean, 2019; Kim et al., 2020a | |
Social motivations | Extrinsic | Contract formalization | Foster, 2019; Allon and Babich, 2020 |
Cultural factors, cultural differences | Harrison et al., 2010; Lutz et al., 2013; Devos et al., 2015 | ||
Intrinsic | Enjoyment of collaboration (with entrepreneurs/other investors) | Allon and Babich, 2020 | |
Social recognition or social identification with the crowdfunding community, sense of belonging | Estellés-Arolas and González-Ladrón-De-Guevara, 2012; Nevin et al., 2017; Rodriguez-Ricardo et al., 2018; Dai and Zhan, 2019; Allon and Babich, 2020 | ||
Relationship between entrepreneur and investor (perceived sympathy, openness and trustworthiness) | Mollick, 2014; Saxton and Wang, 2014; Agrawal et al., 2015; Moritz et al., 2015; Polzin et al., 2018; Foster, 2019; Mendes-Da-Silva et al., 2019; Song et al., 2019 |