Table 1:

Message List, Varied by Who Was Featured, Framing, and Outcome Included

	Gain-Framed	Loss-Framed
Featured: Child Outcome: General Health	1. Quitting smoking will improve your child’s health by keeping them away from secondhand smoke.	14. Continuing to smoke will harm your child’s health by continuing to expose them to secondhand smoke.
Featured: Child Outcome: Respiratory Illness	2. Quitting smoking will improve your child’s health by preventing respiratory illnesses like coughs, colds and wheezing.	15. Continuing to smoke will harm your child’s health by causing respiratory illnesses like coughs colds, and wheezing.
Featured: Child Outcome: Cancer	3. Quitting smoking will decrease your child’s risk of getting lung cancer and other cancers by keeping them away from secondhand smoke.	16. Continuing to smoke will increase your child’s risk of getting lung cancer and other cancers by continuing to expose them to secondhand smoke.
Featured: Child Outcome: Financial Impact	4. If you quit smoking, you will save $250 a month by not buying cigarettes. You will gain $250 a month that could be spent on your child.	17. If you continue to smoke, you will spend $250 a month buying cigarettes. You will lose $250 a month that you could have spent on your child.
Featured: Child Outcome: Risk of becoming an adult smoker	5. If you quit smoking, your child will be less likely to become a smoker.	18. If you continue to smoke, your child will be more likely to become a smoker.
Featured: Parent Outcome: General Health	6. Quitting smoking will improve your health.	19. Continuing to smoke will harm your health.
Featured: Parent Outcome: Respiratory Illness	7. Quitting smoking will improve your health by preventing breathing problems like coughs, colds, wheezing or bronchitis.	20. Continuing to smoke will harm your health by causing breathing problems like coughs, colds, wheezing or bronchitis.
Featured: Parent Outcome: Cancer	8. Quitting smoking will decrease your risk of lung cancer and other cancers.	21. Continuing to smoke will increase your risk of lung cancer and other cancers.
Featured: Parent Outcome: Financial Impact	9. If you quit smoking, you will save $250 a month by not buying cigarettes. You will gain $250 a month	22. If you continue to smoke, you will spend $250 a month buying cigarettes. You will lose $250 a month.
Featured: Family Outcome: General Health	10. Quitting smoking will improve your families’ health.	23. Continuing to smoke will harm your families’ health.
Featured: Family Outcome: Respiratory Illness	11. Quitting smoking will improve your families’ health by preventing breathing problems like coughs, colds, wheezing or bronchitis in you and your child.	24. Continuing to smoke will harm your families’ health by causing breathing problems like coughs, colds, wheezing or bronchitis in you and your child.
Featured: Family Outcome: Cancer	12. Quitting smoking will decrease your families’ risk of lung cancer and other cancers.	25. Continuing to smoke will increase your families’ risk of lung cancer and other cancers.
Featured: Family Outcome: Financial Impact	13. If you quit smoking, you will save $250 a month by not buying cigarettes. You will gain $250 a month that could be spent on your family.	26. If you continue to smoke, you will spend $250 a month buying cigarettes. You will lose $250 a month that could have been spent on your family.