TABLE 2.

Descriptive Statistics for the Promotion of Unhealthy Foods and Drinks During YouTube Videos Posted by 5 Kid Influencers’ YouTube Channels

Data Categories	N	% of Sample
Summary data for videos sampled from the 5 kid influencer channels
Total No. videos	418	100 (reference)
No. videos showing food and/or drinks	179	42.8
No. videos showing food and/or drink brand on thumbnail	123	29.4
Total No. likes on videos	17 888 398	100 (reference)
No. likes on videos showing food and/or drinks	2 572 189	14.4
Total No. views for videos showing food and/or drinks	1 062 424 656	—
Summary data for food and/or beverage brand appearances during 179 videos that featured food and/or drinks
Total No. instances showing food and/or drinks	291	100 (reference)
No. instances showing branded food and/or drinks	270	92.7
No. instances showing unbranded food and/or drinks	21	7.2
Total No. unique food and/or drink brands that were shown	63	—
Impressions generated by food and/or drink appearances in the 179 videos in which food/drinks were shown
No. videos showing food and/or drinks >1 min	132	73.7a
No. videos showing food and/or drinks <1 min	24	13.4a
No. videos in which food and/or drinks flashed on the screen	23	12.8a
Total estimated No. impressions for food and/or drinksb	16 584 118	—
Nutritional quality of 291 food and/or drinks shown during the 179 videos that featured food and/or drinksc
No. instances unhealthy branded items	263	90.3d
No. instances in which branded toys appeared	107	40.6
No. instances in which branded food and/or drinks appeared	156	59.5
No. instances of unhealthy unbranded items	12	4.1d
No. instances of healthy unbranded items	9	3.1d
No. instances of healthy branded items	7	2.4d
Summary data for how food and/or drinks were presented during the 179 videos that featured food and/or drinks
No. videos in which a child consumed the food and/or drink (eg, M&M’s)	95	53.1b
No. videos in which child played with food and/or drink (eg, plastic toys)	49	27.4b
No. videos that showed the logo or someone preparing food	35	19.6b

One family maintains each channel. —, not applicable.

^aCalculated by using 179 videos as reference.

^bThe number of minutes the food and/or drink was shown, multiplied by the number of views for that video.

^cBranded and unbranded food and drinks featured in the videos are included in Supplemental Table 4.

^dCalculated by using 241 instances as reference.