Table 2.

Financial proxy used to allocate a market price

Babies	Financial proxy	Cost
Reduce risk of diarrhea	Cost of gastrointestinal [66]	AUD 20.27
Reduce risk of respiratory infection	Cost of influenza-related disease [67]	AUD 2864
Reduce risk of acute otitis media	Cost of treating otitis media in Australia [68]	AUD 594
Reduce risk of necrotizing enterocolitis	Cost of NEC treatment [69]	AUD 13,863
Higher IQ	Annual earnings (average weekly income in Australia [33] ×  52 weeks)a	AUD 89,487
Reduce risk of obesity	Cost of obesity in Australia [70]	AUD 2500
Reduce risk of type 1 diabetes	Cost of diabetes in Australia [71]	AUD 3131
Reduce risk of type 2 diabetes
Reduce risk of Sudden Infant Death Syndrome (SIDS)	Annual earnings (average weekly income in Australia [33] ×  52 weeks)a	AUD 89,487
Mothers
Reduce risk of breast cancer	Cost of breast cancer treatment per case in Australia [72]	AUD 36,448
Reduce risk of cardiovascular disease	Cost of cardiovascular disease treatment in hospital in Australia [73]	AUD 1700
Not buying formula	Formula supply for 1 year for full formula-fed baby (1.5 tins for a week for the first 6 months and 0.6 tin for a week for the next 6 months) a We followed WHO guidance [74] and adapt it to Australian settings	AUD 1160
Reduce risk of ovarian cancer	Cost of ovarian cancer treatment per person in Australia [72]	AUD 31,958
Reduce risk of hypertension	Cost of hypertension treatment per diagnosed case [73]	AUD 570

^aassumption