TABLE 5.
Main research areas in economic and social value in the sport industry.
| Cluster | Size | Silhouette | Mean (year) | Label | Description |
| 1 | 69 | 0.958 | 2009 | CSR theoretical tramework | The concept of CSR in the sport industry is defined and its determinants, drivers, and influential factors are explored |
| 2 | 54 | 0.947 | 2014 | CSR case studies | Implementation and decision-making of CSR in the sport industry are analysed by means of case studies |
| 3 | 45 | 1.000 | 2016 | Teaching, personal, and social responsibility (TPSR) | The TPSR model is analysed |
| 4 | 40 | 0.925 | 2007 | Strategic CSR | Both the general strategic approach of CSR and for the football industry are established |
| 5 | 37 | 0.988 | 2016 | Sponsorship | The effectiveness factors of sponsorship, its function as a communication strategy, and the roles of sponsors on recipients are analysed |
| 6 | 36 | 0.909 | 2012 | Emotional value | Contributions to social identity theory applied in the sport industry in regard to brand identity, team identification, and attachment |
| 7 | 19 | 0.991 | 2012 | Educative programs | Social impact of sport-based programs is analysed |
| 8 | 18 | 0.963 | 2007 | Consumer ethical perception | The effect of CSR efforts according to the ethical motives perceived by customers is analysed |
| 9 | 9 | 0.983 | 2008 | Environmental issues | Different issues regarding environment are analysed |
| 10 | 6 | 0.996 | 2009 | Corporate citizenship | It deals with the specific activities that a sport organisation engages in to meet their social obligations |
Silhouette: quality of a clustering configuration (Rousseeuw, 1987), suggested parameters between 0.7 and 1 (Chen et al., 2010).