Table 4.

Factor analysis of the Plausibility of the virtual people resulting in two retained factors and corresponding scoring coefficients ypsi_people1 and ypsi_people2.

	Factor loadings		Scoring coefficients
Variable	F1	F2	ypsi_people1	ypsi_people2
peoplereal	0.45	0.53	0.03	0.25
emotionpeople	0.42	0.54	0.01	0.26
thoughtspeople	0.38	0.62	−0.08	0.39
physicalpeople	0.74	0.44	0.48	0.07
behavingasifpeople	0.74	0.23	0.41	−0.19
Interpretation	“Responding physically and behaviourally as if the people were real.”	“Thoughts and emotions as if the people were real.”