Table 6.

Means, Standard Errors and 95% credible intervals for the parameters of Equation 1.

Parameter (coefficient of)	Mean	S.E. mean	2.5%	97.5%	Prob*
ypi1
βypi1, 0	−0.45	0.0032	−0.84	−0.05	0.011
βypi1, 1(Responsiveness, None = 0, Lookat = 1)	0.69	0.0037	0.22	1.15	0.999
βypi1, 2(Embodiment: No Body = 0, Body = 1)	0.20	0.0037	−0.28	0.67	0.803
ypi2
βypi2, 0	0.07	0.0031	−0.32	0.47	0.643
βypi2, 1(Responsiveness)	−0.15	0.0036	−0.60	0.29	0.256
βypi2, 2(Embodiment)	0.00	0.0037	−0.46	0.45	0.510
ypi3
βypi3, 0	−0.13	0.0032	−0.52	0.26	0.247
βypi3, 1(Responsiveness)	0.21	0.0037	−0.24	0.68	0.817
βypi3, 2(Embodiment)	0.06	0.0037	−0.39	0.53	0.599
σypi	0.66	0.0008	0.57	0.77
ypsi_sit1
βypsi_sit1, 0	0.08	0.0036	−0.35	0.52	0.649
βypsi_sit1, 1(Responsiveness)	−0.01	0.0042	−0.54	0.50	0.484
βypsi_sit1, 2(Embodiment)	−0.15	0.0042	−0.67	0.35	0.284
ypsi_sit2
βypsi_sit2, 0	−0.21	0.0036	−0.66	0.24	0.183
βypsi_sit2, 1(Responsiveness)	0.49	0.0042	−0.03	1.00	0.969
βypsi_sit2, 2(Embodiment)	−0.09	0.0041	−0.61	0.43	0.368
ypsi_sit3
βypsi_sit3, 0	−0.03	0.0036	−0.48	0.42	0.440
βypsi_sit3, 1(Responsiveness)	0.07	0.0042	−0.45	0.60	0.616
βypsi_sit3, 2(Embodiment)	0.00	0.0040	−0.50	0.49	0.494
σypsi_sit	0.74	0.0009	0.64	0.87
ypsi_people1
βypsi_people1, 0	−0.15	0.0036	−0.60	0.29	0.238
βypsi_people1, 1(Responsiveness)	0.40	0.0041	−0.11	0.92	0.939
βypsi_people1, 2(Embodiment)	−0.09	0.0040	−0.59	0.40	0.360
ypsi_people2
βypsi_people2, 0	−0.44	0.0036	−0.89	0.02	0.030
βypsi_people2, 1(Responsiveness)	0.51	0.0042	−0.01	1.04	0.973
βypsi_people2, 2(Embodiment)	0.36	0.0040	−0.14	0.87	0.924
σypsi_people	0.74	0.0011	0.62	0.89
WEBVISITS
βwebvisits, 0	−3.10	0.0644	−11.14	4.92	0.222
βwebvisits, 1sex (M = 0, F = 1)	−0.44	0.0222	−3.45	2.02	0.404
βwebvisits, 2affairs	0.59	0.0092	−0.56	1.71	0.847
βwebvisits, 3(Responsiveness)	−0.17	0.0102	−1.45	1.10	0.397
βwebvisits, 4(Embodiment)	−0.44	0.0121	−2.00	1.00	0.283
σwebvisits
θ	0.73	0.0012	0.58	0.87
log(seconds+1)
βlseconds, 0	−5.66	0.0462	−11.29	0.16	0.027
βlseconds, 1affairs	1.29	0.0073	0.36	2.17	0.998
βlseconds, 2sex	4.66	0.0469	−1.34	10.31	0.937
βlseconds, 3affairs × sex	−1.10	0.0078	−2.03	−0.10	0.017
βlseconds, 4 Embodiment	0.65	0.0097	−0.58	1.85	0.866
σlseconds	1.70	0.0039	1.29	2.27

Prob is the posterior probability of the corresponding parameter being positive, i.e., P(β_* | Data) > 0.