Table 6.
Mean, Standard Deviation (SD) and computed ANOVAs for the Product Perception (Pr) questionnaire grouped by healthy (i.e., NP score ≤ 0) and non-healthy products, cf. Table 2.
| Question | N (n = 13) | OB (n = 10) | ANOVA | ||||
|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | F(1, 21) | p | η2 | |
| NON-HEALTHY PRODUCTS (5 REPRESENTATIVE PRODUCTS) | |||||||
| Estimated price of non-healhty products in ¥ (Pr1) | 1139.15 | 234.49 | 1337.50 | 218.43 | 4.287 | 0.051 | 0.170 |
| Products tastiness 5-point Likert scale (Pr2) | 20.23 | 2.42 | 21.30 | 1.42 | 1.535 | 0.229 | 0.068 |
| Products healthiness 5-point Likert scale (Pr3) | 11.54 | 2.30 | 11.70 | 2.41 | 0.027 | 0.871 | 0.001 |
| Products sustainability 5-point Likert scale (Pr4) | 12.92 | 1.93 | 12.80 | 1.62 | 0.026 | 0.873 | 0.001 |
| Products likeness 5-point Likert scale (Pr5) | 18.77 | 2.17 | 19.10 | 2.38 | 0.121 | 0.731 | 0.006 |
| HEALTHY PRODUCTS (5 REPRESENTATIVE PRODUCTS) | |||||||
| Estimated price of healhty products in ¥ (Pr1) | 845.08 | 149.36 | 957.80 | 184.79 | 2.623 | 0.120 | 0.111 |
| Products tastiness 5-point Likert scale (Pr2) | 19.77 | 1.42 | 19.90 | 1.91 | 0.035 | 0.852 | 0.002 |
| Products healthiness 5-point Likert scale (Pr3) | 20.69 | 2.69 | 22.40 | 0.97 | 3.637 | 0.070 | 0.148 |
| Products sustainability 5-point Likert scale (Pr4) | 16.23 | 2.39 | 17.60 | 2.63 | 1.702 | 0.206 | 0.075 |
| Products likeness 5-point Likert scale (Pr5) | 20.00 | 1.78 | 20.20 | 2.10 | 0.061 | 0.807 | 0.003 |