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. 2021 Jan 7;23(1):e16495. doi: 10.2196/16495

Table 5.

Strategies identified as likely to improve workshop uptake and whether US Department of Veterans Affairs adopted them.

Strategies Further details Whether VAa adopted
Invest in outreach and marketing capabilities
  • May need to contract out

Yes
Tailor specific outreach strategies to all key stakeholder groups Groups include the following:
  • Potential workshop participants—may require identifying and targeting important subgroups of caregivers

  • Local implementation staff with primary responsibility for implementing workshop (ie, caregiver support coordinators)

  • Other staff who interact with caregivers or their care partners

  • Community groups

Partially
Use campaigns that are personal, repeated, include workshop details, and have diverse delivery options
  • Use personal stories and testimonials—from peers (ie, caregiver peers and staff peers)

  • Repeat outreach contacts over time—with all key groups, not just caregivers

  • Include adequate information on workshop details

  • Enable diverse delivery mechanisms—both electronic and nonelectronic

Yes
Conduct recurrent training and mentoring for new staff
  • Is especially important for new staff at locations with no other experienced staff on-site

Yes
Perform comprehensive, ongoing data management and reporting
  • To support and track outreach efforts, enrollments, and follow-up on unsuccessful enrollments

Partially

aVA: US Department of Veterans Affairs.