1. Taste good
Compared to regular cigarettes, [product] will taste better	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] will taste good.	4. Agree
If I use [product], I will find that it tastes good.	5. Strongly agree
2. Feel harsh
Compared to smoking regular cigarettes, [product] will feel harsher.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] will feel harsh.	4. Agree
If I use [product], it will feel harsh to me.	5. Strongly agree
3. Odorless
Compared to regular cigarettes, [product] will be odorless.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] will be odorless.	4. Agree
If I use [product], I will find that it is odorless.	5. Strongly agree
4. Easy
Compared to regular cigarettes, [product] will be easier to use.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will be easy.	4. Agree
If I use [product], I will find it easy to use.	5. Strongly agree
5. Cool
Compared to regular cigarettes, [product] will look cooler.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will look cool.	4. Agree
If I use [product], it will make me look cool.	5. Strongly agree
6. No shs
Compared to regular cigarettes, [product] will make less second-hand smoke.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will not make second-hand smoke.	4. Agree
I will not make second-hand smoke if I use [product].	5. Strongly agree
7. Risky
Compared to regular cigarettes, [product] will be riskier.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will be risky.	4. Agree
It will be risky for me to use [product].	5. Strongly agree
8. Not addictive
Compared to regular cigarettes, [product] will not be as addictive.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will not be addictive.	4. Agree
If I use [product], I will not become addicted.	5. Strongly agree
9. Health benefits
Compared to regular cigarettes, [product] will have long-term health benefits.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will have long-term health benefits.	4. Agree
If I use [product], it will have long term health benefits.	5. Strongly agree
10. Lung damage
Compared to regular cigarettes, [product] will be more likely to cause lung damage.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will cause lung damage.	4. Agree
If I use [product], I will be more likely to get damaged lungs.	5. Strongly agree
11. Nicotine
Compared to regular cigarettes, [product] has more nicotine.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] has nicotine.	4. Agree
If I use [product], I will get a dose of nicotine.	5. Strongly agree
12. Quit
Compared to regular cigarettes, [product] will help smokers quit smoking.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
Using [product] will help smokers quit smoking.	4. Agree
If I use [product], it will help me quit smoking.	5. Strongly agree
13. Untrustworthy science
Compared to regular cigarettes, the science about [product] cannot be trusted.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
The science about [product] cannot be trusted.	4. Agree
I cannot trust the science about [product].	5. Strongly agree
14. Kid appeal
Compared to regular cigarettes, [product] will be more appealing to kids.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] will be appealing to kids.	4. Agree
If I use [product], my use will help make it appealing to kids.	5. Strongly agree
15. Expensive
Compared to regular cigarettes, [product] will be more expensive.	1. Strongly disagree
	2. Disagree
	3. Neither disagree nor agree
[product] will be expensive.	4. Agree
If I use [product], it will be expensive for me.	5. Strongly agree