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. Author manuscript; available in PMC: 2021 Jan 26.
Published in final edited form as: J Public Policy Mark. 2017 Sep 1;36(2):236–245. doi: 10.1509/jppm.16.013

TABLE 2:

MEANS (STANDARD ERRORS), PERCENTAGES, AND TEST STATISTICS FOR RISK-RELATED MEASURES BY AD CONDITION

Measure Low Level of Distractors M (SE) High Level of Distractors M (SE) Test Statistic p-value

Attention
 Attention to risk text 31.53 (1.74) 24.66 (1.53) F(1, 281) = 8.78 .003
 Attention to MedWatch statement 32.16 (2.53) 27.13 (2.11) F(1, 281) = 2.33 .13
Risk perceptions
 Perceived risk likelihood—population 24.33 (1.42) 26.66 (2.10) F(1, 297) = .37 .54
 Perceived risk likelihood—personal 3.62 (.10) 3.72 (.14) F(1, 296) = .31 .58
 Perceived risk magnitude 4.09 (.14) 3.99 (.13) F(1, 288) = .28 .60
 Risk-benefit assessment 4.62 (.10) 4.53 (.14) F(1, 297) = .17 .68
Retention of risk information
 Risk recall 1.43 (.10) 0.99 (.09) F(1, 298) =11.26 .001
 Risk recognition 3.92 (.18) 3.35 (.20) F(1, 298) = 4.68 .03
 Contraindication recognition 4.33 (.14) 4.43 (.22) F(1, 297) = .11 .74
MedWatch recall (% correct recall) 19.1% 12.2% χ2(1, 300) = 2.72 .10

Notes: Attention measures reflect the percentage of attention given to the risk text and the MedWatch statement, respectively. Perceived risk likelihood (population) was assessed on a scale of 0% (no people taking Escal will have side effects) to 100% (all people taking Escal will have side effects). Perceived risk likelihood (personal) was assessed on a scale of 1 (not at all likely [to experience any side effects or negative outcomes]) to 7 (extremely likely). Perceived risk magnitude was a composite measure ranging from 1 to 7, with higher scores equaling greater perceived severity of Escal’s side effects. The risk-benefit measure assessed how certain participants were that the good things about the medication outweighed the bad things, measured from 1 (strongly disagree) to 7 (strongly agree). Risk recall reported the number of correct risks recalled, from 0 (none correct) to 5 (maximum number correct). Risk and contraindication recognition are reported as the number of correct risks and contraindication recognized. Both items range from 0 (none correct) to 10 (all correct).