Table 2:
Interview Items Related to This Free Life Campaign
| - Are you familiar with any tobacco quitting or prevention campaigns? |
| - What are your thoughts on those? |
| - Are you familiar with This Free Life? [Watch videos] |
| - What are your thoughts on the ads? |
| - Do you feel you are in the target audience? (What makes you say that?) |
| - How effective do you think the ads will be? |
| - What influence would this campaign have on your tobacco use behaviors? |