Table 1.

Comparison of Pre- and Post-Campaign Respondents by Demographics.

	Baseline		Follow-up
	Number of respondents	%	Number of respondents	%	P-value for significance of differencea
	(n = 400)		(n = 403)
Age
<35	12	3.0	13	3.2	0.66
35–44	150	37.5	137	34.0
45–55	218	54.5	227	56.3
56+	20	5.0	26	6.5
Gender
Male	189	47.3	195	48.4	0.75
Female	211	52.8	208	51.6
Level of formal education
No high school or G.E.D.	35	8.8	68	16.9	0.001
High school graduate or G.E.D.	173	43.5	175	43.4
Any college or graduate school	190	47.7	160	39.7
Country of birth
United States	386	96.5	395	98.0	0.19
Another Country	14	3.5	8	2.0
Household composition
Lives alone	135	33.8	136	33.8	0.98
Lives with others	265	66.3	266	66.2
Current employment status
Working	234	58.5	200	49.6	0.01
Not working	166	41.5	203	50.4
Self-described race
Black or African American	365	91.3	370	91.8	0.34
Other Race (refusals, human race)	35	8.8	33	8.2
Hispanic ethnicity
Yes	30	7.5	15	3.7	0.02
No	369	92.3	387	96.3
Ever told had hypertension
Yes	195	48.8	198	49.1	0.91
No	205	51.3	205	50.9
Mean body sizeb (mean and standard deviation)
Overall	5.80	1.67	5.33	1.63	<0.001
Male	5.24	1.68	4.91	1.73	0.05
Female	6.30	1.49	5.72	1.44	<0.001

^astatistical significance based on Chi Square statistic for all variables, except for Mean Body Size, which is based on T-Test.

^binterviewer rating of body size, from 1 (very thin) to 10 (very heavy), using the Stunkard et al. (17) Visual Rating Scale.

At follow-up, 1 respondent did not answer household composition, and 2 respondents were not assessed for body size.