Table 2.
Profiles of the responding firms
| Parameters | Details | Frequency | Percentage (%) |
|---|---|---|---|
| Profile of respondents | |||
| Gender | Male | 171 | 61.29 |
| Female | 108 | 38.71 | |
| Department profile | General manager | 60 | 21.51 |
| Unit head | 54 | 19.35 | |
| Supply chain exuctive/manager | 27 | 9.68 | |
| Operations executive/manager | 58 | 20.79 | |
| Sales executive/ manager | 80 | 28.67 | |
| Managerial experience | Between 3–5 years | 43 | 15.41 |
| 5–10 years | 74 | 26.52 | |
| 10–15 years | 80 | 28.67 | |
| Above 15 years | 82 | 29.39 | |
| Profile of companies | |||
| Firm size (FS) | Annual turnover < €10 M | 38 | 13.62 |
| Annual turnover between €10 M €100 M | 78 | 27.96 | |
| Annual turnover between €100 M €1 B | 96 | 34.41 | |
| Annual turnover > €1 B | 67 | 24.01 | |
| Business sector (BS) | Fast-moving consumer goods | 61 | 21.86 |
| Chemical products | 57 | 16.85 | |
| Automobile | 53 | 15.41 | |
| Electric/Electronic | 38 | 13.62 | |
| Mining products | 38 | 13.62 | |
| Pharmaceuticals | 33 | 9.68 | |
| Geographic area (GA) | Morocco | 125 | 44.80 |
| France | 79 | 28.32 | |
| India | 75 | 26.88 | |
| Total | 279 | 100 | |