Table 1.

Objectives and themes of the study.

Objective	Theme
Assess reasons and motivations for searching for early childhood allergy prevention (ECAP) information among different parent groups, and assess how these reasons are further influenced by parents’ awareness of, trust and uncertainty with, and beliefs of risks and myths associated with allergy prevention	Reasons, motivations, awareness, and trust
Explore how parents search for and apply ECAP information and clarify the emphasis on digital vis-à-vis nondigital sources	Information behavior
Describe preferences for information formats	Information formats (ie, needs and preferences)
Describe parents’ health literacy and sociocultural backgrounds and whether these create differences for the use of ECAP information	Influencing factors
Explore how sociocultural backgrounds may influence the above described aspects (ie, relevance, awareness, needs, preferences, and information behavior)	Sociocultural determinants
Summarize and disseminate key points for health professionals regarding parental handling of, and preferences for, ECAP information	Implications for practice