Skip to main content
. 2019 Nov 21;2:24. doi: 10.3389/frai.2019.00024

Table 1.

Scale items related to measuring perceived persuasiveness, the measurement scale used for each item, and the number of measurement points.

References Number Scale items Scale measurement Points
Anagnostopoulou et al. (2017) The [System] would Strongly disagree to strongly agree 7
1   Influence me
2   be convincing
3   be personally relevant for me
4   make me [target behavior]
Thomas et al. (2017) 5 Motivational Not very motivating to very motivating 5
6 Appropriateness Very inappropriate to very appropriate
7 Effectiveness Very ineffective to very effective
8 Convincing Very unconvincing to very convincing
Busch et al. (2016) 9 I find this feature useful Strongly disagree to strongly agree 7
10 I enjoy using this feature
This feature would
11   make me more aware of [policy]
12   have a positive influence on my attitude toward [policy]
13   lead me to comply with [policy].
Oduor and Oinas-Kukkonen (2017) The system provides Strongly disagree to strongly agree 7
14   trustworthy content
15   believable content
16   accurate content
17   professional information
Chang et al. (2018) On average, [communications] are Strongly disagree to strongly agree 5
18   persuasive
19   compelling
20   logical
21   plausible
Zhao et al. (2011) [Communication] that is Strongly disagree to strongly agree 5
22   believable
23   convincing
24   important to me
Orji (2014); Orji et al. (2014) The system would Strongly disagree to strongly agree 7
25   influence me
26   be convincing
27   be personally relevant for me
28   make me reconsider my [behavior]
Zhang et al. (2014) [Communications] were Strongly disagree to strongly agree 7
29   convincing
30   persuasive
31   strong
32   good
33   trustworthy
34   reliable
Kaptein et al. (2009)a Susceptibility authority: Totally disagree to Totally agree 7
35 I always follow advice from my general practitioner.
36 When a professor tells me something I tend to believe it is true.
Susceptibility consensus:
37 If someone from my social network notifies me about a good book, I tend to read it.
38 When I am in a new situation I look at others to see what I should do.
Susceptibility liking:
39 I accept advice from my social network.
40 When I like someone, I am more inclined to believe him or her.
Busch et al. (2013) 41 Before I do something, I want to know how other people have done it, so I can feel more safe. Fully agree to Fully disagree 9
42 It is important to me to know what other people are doing.
43 I trust information better where the source is specified.
44 It is important for me to be precisely informed about things that I need to do, before I do them.
Hammer et al. (2016) 45 [Communications were] Not polite to Very polite Not persuasive at all to Very persuasive 7
Hossain and Saini (2014) 46 The [communication] is Truthful to Not truthful Unbelievable to Believable Not deceptive to Deceptive 8
47 The [communicator] is Sincere to Insincere Honest to Dishonest Not manipulative to Manipulative Not pushy to Pushy
Meschtscherjakov et al. (2016) This system Completely disagree to completely agree 7
48   makes people change their behavior
49   has the potential to influence people
50   gives the behavior of its users a new direction
51   is exactly what I need to change my attitude
52   does not cause a change in behavior with me
53   causes me to do some things differently
54   Thanks to the system I reach my goals.
55   I will use this system as often as possible.
56   With the help of the system, I will behave differently in the future.
Koch and Zerbac (2013) 57 I had the feeling that [communicator] wanted to convince the reader of [communicator]'s standpoint I do not agree at all to I fully agree 5
58 [Communicator] wanted to convince me of [communicator]'s views
MacKenzie and Lutz (1989) 59 Attitude: The [communicator/communication] is Good to bad Pleasant to Unpleasant Favorable to Unfavorable 7
60 Credibility: The [communicator/communication] is Convincing to Unconvincing Believable to Unbelievable Biased to Unbiased
a

This is a sample. They also present items related to the susceptibility to the other Cialdini principles.