Table 1.
Scale items related to measuring perceived persuasiveness, the measurement scale used for each item, and the number of measurement points.
| References | Number | Scale items | Scale measurement | Points |
|---|---|---|---|---|
| Anagnostopoulou et al. (2017) | The [System] would | Strongly disagree to strongly agree | 7 | |
| 1 | Influence me | |||
| 2 | be convincing | |||
| 3 | be personally relevant for me | |||
| 4 | make me [target behavior] | |||
| Thomas et al. (2017) | 5 | Motivational | Not very motivating to very motivating | 5 |
| 6 | Appropriateness | Very inappropriate to very appropriate | ||
| 7 | Effectiveness | Very ineffective to very effective | ||
| 8 | Convincing | Very unconvincing to very convincing | ||
| Busch et al. (2016) | 9 | I find this feature useful | Strongly disagree to strongly agree | 7 |
| 10 | I enjoy using this feature | |||
| This feature would | ||||
| 11 | make me more aware of [policy] | |||
| 12 | have a positive influence on my attitude toward [policy] | |||
| 13 | lead me to comply with [policy]. | |||
| Oduor and Oinas-Kukkonen (2017) | The system provides | Strongly disagree to strongly agree | 7 | |
| 14 | trustworthy content | |||
| 15 | believable content | |||
| 16 | accurate content | |||
| 17 | professional information | |||
| Chang et al. (2018) | On average, [communications] are | Strongly disagree to strongly agree | 5 | |
| 18 | persuasive | |||
| 19 | compelling | |||
| 20 | logical | |||
| 21 | plausible | |||
| Zhao et al. (2011) | [Communication] that is | Strongly disagree to strongly agree | 5 | |
| 22 | believable | |||
| 23 | convincing | |||
| 24 | important to me | |||
| Orji (2014); Orji et al. (2014) | The system would | Strongly disagree to strongly agree | 7 | |
| 25 | influence me | |||
| 26 | be convincing | |||
| 27 | be personally relevant for me | |||
| 28 | make me reconsider my [behavior] | |||
| Zhang et al. (2014) | [Communications] were | Strongly disagree to strongly agree | 7 | |
| 29 | convincing | |||
| 30 | persuasive | |||
| 31 | strong | |||
| 32 | good | |||
| 33 | trustworthy | |||
| 34 | reliable | |||
| Kaptein et al. (2009)a | Susceptibility authority: | Totally disagree to Totally agree | 7 | |
| 35 | I always follow advice from my general practitioner. | |||
| 36 | When a professor tells me something I tend to believe it is true. | |||
| Susceptibility consensus: | ||||
| 37 | If someone from my social network notifies me about a good book, I tend to read it. | |||
| 38 | When I am in a new situation I look at others to see what I should do. | |||
| Susceptibility liking: | ||||
| 39 | I accept advice from my social network. | |||
| 40 | When I like someone, I am more inclined to believe him or her. | |||
| Busch et al. (2013) | 41 | Before I do something, I want to know how other people have done it, so I can feel more safe. | Fully agree to Fully disagree | 9 |
| 42 | It is important to me to know what other people are doing. | |||
| 43 | I trust information better where the source is specified. | |||
| 44 | It is important for me to be precisely informed about things that I need to do, before I do them. | |||
| Hammer et al. (2016) | 45 | [Communications were] | Not polite to Very polite Not persuasive at all to Very persuasive | 7 |
| Hossain and Saini (2014) | 46 | The [communication] is | Truthful to Not truthful Unbelievable to Believable Not deceptive to Deceptive | 8 |
| 47 | The [communicator] is | Sincere to Insincere Honest to Dishonest Not manipulative to Manipulative Not pushy to Pushy | ||
| Meschtscherjakov et al. (2016) | This system | Completely disagree to completely agree | 7 | |
| 48 | makes people change their behavior | |||
| 49 | has the potential to influence people | |||
| 50 | gives the behavior of its users a new direction | |||
| 51 | is exactly what I need to change my attitude | |||
| 52 | does not cause a change in behavior with me | |||
| 53 | causes me to do some things differently | |||
| 54 | Thanks to the system I reach my goals. | |||
| 55 | I will use this system as often as possible. | |||
| 56 | With the help of the system, I will behave differently in the future. | |||
| Koch and Zerbac (2013) | 57 | I had the feeling that [communicator] wanted to convince the reader of [communicator]'s standpoint | I do not agree at all to I fully agree | 5 |
| 58 | [Communicator] wanted to convince me of [communicator]'s views | |||
| MacKenzie and Lutz (1989) | 59 | Attitude: The [communicator/communication] is | Good to bad Pleasant to Unpleasant Favorable to Unfavorable | 7 |
| 60 | Credibility: The [communicator/communication] is | Convincing to Unconvincing Believable to Unbelievable Biased to Unbiased |
This is a sample. They also present items related to the susceptibility to the other Cialdini principles.