Table 10.
Study 2: Homogeneous subsets for overall perceived persuasiveness.
| Mean | ||||
|---|---|---|---|---|
| Message type | N | Subset 1 | Subset 2 | Subset 3 |
| Argument from commitment with goal | 115 | 3.84 | ||
| Argument from sunk cost with action | 115 | 3.94 | 3.94 | |
| Practical reasoning with goal | 111 | 4.08 | 4.08 | |
| Argument from position to know with goal | 117 | 4.41 | ||
| Argument from expert opinion with goal | 115 | 5.00 | ||