Table 11.

Persuasive Discourse Inventory (Feltham, 1994).

Ethos sale items: Ethos = E1+E2+E3+E4+E5 (range: 5-35)
E1) unbelievable / believable
E2) not credible / credible
E3) not trustworthy / trustworthy
E4) unreliable / reliable
E5) undependable / dependable
Logos scale items: Logos = LI+12+L3+14+L5 (range 5-35)
L1) not rational / rational
L2) not informative / informative
L3) does not deal with facts / deals with facts
L4) not knowledgeable / knowledgeable
L5) not logical / logical
Pathos scale items: Pathos = PI+P2+P3+P4+P5+P6+P7 (range: 7-49)
P1) does not affect my feelings / affects my feelings
P2) does not touch me emotionally / touches me emotionally
P3) is not stimulating / is stimulating
P4) does not reach out to me / reaches out to me
P5) is not stirring / is stirring
P6) is not moving / is moving
P7) is not exciting / is exciting