Table 1. Mean RSV in cancer awareness month versus rest of calendar year for common cancers, 2010–2020.
| Search term | Awareness month | Awareness month mean RSV | Non-awareness month mean RSV | p |
|---|---|---|---|---|
| Cervical cancer | January | 69.1 | 63.2 | 0.013 |
| Colorectal cancer | March | 80.0 | 55.7 | <0.001 |
| Testicular cancer | April | 77.2 | 72.8 | 0.118 |
| Oesophageal cancer | April | 62.3 | 61.4 | 0.389 |
| Brain cancer | May | 51.4 | 50.1 | 0.320 |
| Skin cancer | May | 84.5 | 67.1 | <0.001 |
| Ovarian cancer | September | 78.7 | 62.4 | <0.001 |
| Prostate cancer | September | 78.5 | 77.2 | 0.306 |
| Blood cancer | September | 68.6 | 67.8 | 0.423 |
| Thyroid cancer | September | 70.7 | 70.2 | 0.438 |
| Breast cancer | October | 78.8 | 29.8 | <0.001 |
| Lung cancer | November | 63.8 | 59.8 | 0.035 |
| Pancreatic cancer | November | 28.4 | 27.5 | .373 |