TABLE 2.

Quinoa health and nutrition claims

Topic	Motives for consumption
Promoting heath	Good to fight or prevent a disease
	Good for keeping me healthy
	Good for improving physical condition
	Good for weight control
Nutritional properties	Has a high protein content
	Has a high vitamins content
	It has a high content of micronutrients and macronutrients

Statements adapted from Rojas‐Rivas et al. (2019) with minor adjustments.

1 “strongly disagree to” 5 “strongly agree.”