Table 7.

Factors related to customers’ preferences for each pharmacy

Pharmacy	Demand sensitivity to price $b_{\mathit{vrs}}$			Demand sensitivity to quality $b_{\alpha rs}$			Substitutability coefficient related to price $s_{\mathit{vr}}$			Substitutability coefficient related to quality $s_{\alpha r}$
	O	M	P	O	M	P	O	M	P	O	M	P
1	2	2	2	2	7	12	0.8	0.8	0.8	0.4	0.2	0.05
2	1	2	2	1	5	8	0.7	0.7	0.7	0.3	0.2	0.1
3	3	4	5	3	4	5	0.5	0.5	0.5	0.5	0.5	0.5
4	2	6	10	2	2	2	0.5	0.2	0.1	0.8	0.8	0.8
5	2	5	7	1	1	1	0.4	0.25	0.1	0.6	0.6	0.6
6	3	4	4	1	1	1	0.5	0.2	0.05	0.5	0.5	0.5
7	1	1	1	1	6	9	0.8	0.8	0.8	0.15	0.1	0.05