Table 3.

Description of Zika public health dissemination campaign by subjective (microcephaly, measures of personal care to prevent mosquito bites), main perceived audience and presence or male and female figures for only print pieces with long length (N = 21); Brazil, May 2016–August 2017.

Source: Communication campaigns pieces downloaded from public resources at each institutional website (Ministério da Saúde, MG State, PE State, Townhouses of Belo Horizonte and Recife)

	Female		Male		Main perceived audience
	Absent	Present	Absent	Present	General public	Person responsible for household	Women
Panel A
Not about personal protection against bites	10	1	10	1	3	8	0
Personal protection against bites	4	6	7	3	3	1	6
Panel B
Not about microcephaly	12	3	13	2	4	9	2
About microcephaly	2	4	4	2	2	0	4
Panel C
Not about special care during pregnancy	11	2	11	2	41	22	2
Special care during pregnancy	3	5	6	2	1	0	7

Long text materials comprised of Brochure, Folder and Infographic