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. 2021 Jan 21;27(2):239–243. doi: 10.1038/s41591-020-01210-8

Table 1.

The WHO MPOWER policy package

MPOWER component Definition
M Monitor tobacco use and prevention policies
P Protect people from tobacco smoke
O Offer help to quit tobacco use
W Warn about the dangers of tobacco
E Enforce bans on tobacco advertising, promotion and sponsorship
R Raise taxes on tobacco

MPOWER is a policy package intended to assist in the country-level implementation of cost-effective interventions to prevent and reduce tobacco use, as ratified by the WHO FCTC. Other than demand reduction measures, MPOWER encourages countries to develop surveillance systems to monitor the tobacco epidemic. Each of the MPOWER components reflects one or more provisions described in the FCTC.