Table 2.
Participants and Vape Shop Characteristics, n = 45
| Variable | M (SD) or N (%) |
|---|---|
| MSA, N (%) | |
| Atlanta | 9 (20.0) |
| Boston | 8 (17.8) |
| Minneapolis | 8 (17.8) |
| Oklahoma City | 10 (22.2) |
| San Diego | 4 (8.9) |
| Seattle | 6 (13.3) |
| Sociodemographics | |
| Age, M (SD) | 36.2 (11.4) |
| Sex, N (%) | |
| Female | 8 (17.8) |
| Male | 37 (82.2) |
| Race/ethnicity, N (%) | |
| White | 35 (77.8) |
| Other | 10 (22.2) |
| Use history | |
| Cigarette use, N (%) | |
| Ever use | 39 (86.7) |
| Past 30-day use | 4 (8.9) |
| E-cigarette use, N (%) | |
| Ever use | 45 (100.0) |
| Past 30-day use | 43 (95.6) |
| Vape shop-related characteristics | |
| Participant position, N (%) | |
| Owner | 14 (31.1) |
| Manager | 29 (64.4) |
| Other | 2 (4.4) |
| Participant employment duration, N (%) | |
| Less than 1 year | 6 (13.3) |
| 1–2 years | 6 (13.3) |
| More than 2 years | 33 (73.3) |
| Chain (i.e., more than one location), N (%) | |
| Yes | 18 (40.0) |
| No | 27 (60.0) |
| Duration of store operation, N (%) | |
| Less than 1 year | 3 (6.7) |
| 1–2 years | 2 (4.4) |
| More than 2 years | 40 (88.9) |
| Vape shop product availability | |
| E-liquids, N (%) | |
| Vape shop’s own e-liquid brand | 32 (71.1) |
| Other e-liquid brands | 43 (95.6) |
| Nicotine salt (separate from device) | 39 (86.7) |
| CBD | 20 (44.4) |
| Average % revenue from e-liquids, M (SD) | 65.6 (18.4) |
| Vape shop marketing, N (%) | |
| Word of mouth | 45 (100.0) |
| Special events | 29 (64.4) |
| Community events | 25 (55.6) |
| Print ad | 23 (51.1) |
| Marketing agent | 14 (31.1) |
| Broadcast | 8 (17.8) |
| Online media presence | |
| 40 (88.9) | |
| Own website | 31 (68.9) |
| 30 (66.7) | |
| Yelp | 15 (33.3) |
| 7 (15.6) | |
| In-store advertisements | |
| Veteran/military discounts | 43 (95.6) |
| Loyalty/rewards programs | 33 (73.3) |
| Daily/weekly specials | 28 (62.2) |
| Price specials | 24 (53.3) |
| Customer database | 21 (46.7) |
| Happy hour | 16 (35.6) |
| Raffles/coupons | 15 (33.3) |
| Flavor of the week | 10 (22.2) |
| College student discounts | 10 (22.2) |
| Online ordering | 12 (26.7) |