|
Message Source: the person delivering the message |
25.5% |
Someone who looks like your healthiest close friend Someone who looks like your mother or grandmother Someone who looks like your doctor Someone who looks like your local health department representative Someone who looks like a church leader
|
|
Situation Illustrated: the situation in which the message source delivers the message |
21.5% |
Person in the message talks about setting a good example for other people (family, friends, relatives) Person in the message talks about living with a chronic condition (for example, high blood pressure, high cholesterol, diabetes) Person in the message talks about how eating habits can affect other aspects of family life Person in the message talks about how a close family member’s serious health problem is influencing their own health decisions Person in the message talks about how they felt when they learned that their weight classified them as obese
|
|
Behavior: the way that eating more fruit and vegetables is described in the message |
19% |
Eat 2 cups of fruit and 2 1/2 cups of vegetables every day Eat 2–3 servings of fruit or vegetables with every meal Fill half your plate with fruits and vegetables at each meal or eating occasion Eat double the amount of fruit and vegetables you are now eating each day
|
|
Benefit: the reward you might get if you ate more fruit and vegetables |
18% |
Lower your risk of heart disease and heart attack Lose weight Help you look better (clear skin, healthier hair, stronger muscles) Help your family learn healthy eating habits
|
|
Action Demonstrated: images that show ways to help you get more fruit and vegetables everyday |
17% |
Ways to buy more fruit and vegetables for less New recipes for cooking with fruit and vegetables (for example, as extra flavorings) New ways to prepare fresh fruit and vegetables as a main dish Ways to get your money’s worth out of the fruit and vegetables you purchase (for example, reminders to eat those purchased or tips for making them last longer)
|
