Table 2.

Sample self-explicated survey questions

Attribute Importance Questions
Using the numbers 1 through 10, rate which part of the message tends to catch your attention the most. Use a “10” for the part that catches your attention the most, and then rate the other parts with respect to that most important part. If a part of the message is half as important as the part you gave a “10” you should give it a “5.”
	Rate each item with a number between 1 and 10
Action Demonstrated: Images that show ways to help you take action	_____
Situation Illustrated: The situation in which the message source delivers the message	_____
Behavior: The action that the message asks you to take	_____
Benefit: The reward for taking action	_____
Message Source: The person delivering the message	_____
Attribute Level Ratings
Below you will find different methods that can be used to create a part of the message about eating more fruit and vegetables. We want to know which method you like the best. Please rate the action demonstrated in terms of how appealing it is by clicking one circle for each action.
	Not Appealing			…	Extremely Appealing
Ways to get your money’s worth out of the fruit and vegetables you purchase (for example, reminders to eat those purchased, or tips for making them last longer)	○	○	○	○	○	○	○
Ways to buy more fruit and vegetables for less	○	○	○	○	○	○	○
New ways to prepare fresh fruit and vegetables as a main dish	○	○	○	○	○	○	○
New recipes for cooking with fruit and vegetables (for example, as extra flavorings)	○	○	○	○	○	○	○