Table 5.

Examples of data on income-generating processes.

Item	Category	Examples
a	Advertising	We also may use Behavioral Advertising cookies which are a way of providing advertisements on the websites you visit and making them more relevant to your interests. (A6)
b	Fundraising	Shop at AmazonSmile and Amazon will make a donation to [A1]: Get started (A1) Welcome to Shop for [A3]. Our partners have selected or created items specifically for the benefit of [A3]. A portion of the sale proceeds from your purchase of these items will be donated to [A3], which enables us to continue to provide our online resource to the millions of people we serve each year. Thank you for your contribution. (A3) Advocacy and Fund-Raising Fundraising Opportunities for [A3] 16 Topics 252 Posts Help support our organization, [A3]! Please note, this is NOT a forum for fundraising for other organizations. (A3)
	Donations	Thanks To Our Sponsors Want to sponsor this site? Corporate and individual sponsors welcome… Help us help… Help us change even more lives by donating spare change. (A1) Thank you for your donation! Here is a forum to share with others who you're honoring with your donation. (A3)
c	Sponsored tools	This dictionary is a compilation of numerous complex breast cancer terms defined in plain English. This program was developed by [A3], and is sponsored in part by an unrestricted educational grant from Bristol-Myers Squibb Oncology, and launched in partnership with... (A3) Start now: Each module below includes information to help you learn and manage your disease including: Videos, publications, worksheets, links to relevant web pages… [A6] gratefully acknowledges these educational grants to support this project. Bayer HealthCare. Biogen, Novartis, Sanofi Genzyme, Teva Neuroscience (A6)
d	Marketing Coupon to save money	We also provide a voluntary opt-in service to allow partners to directly communicate with patient members through our system. To learn more, see how we make money or read details on what is shared and sold in our Privacy Policy. (A8) We make managing chronic health conditions easier. We'll work with your doctor and insurance provider to get your medications delivered right to your door at little or no cost. Save Money Every Month. What if you could save money every single month on the prescription medications you already need and use?...No Insurance? No Problem. What if you could save money every single month on the prescription medications you already need and use? What if you could pay less for your prescribed medications, even without insurance? Believe it or not, such a thing is possible. But don’t take our word for it, get in touch with us and find out for yourself! (A10)
	Recruit patients	A diabetes pharma brand sought to increase awareness and patient enrollment through branded placement within targeted content on [a diabetes patient platform]. Their goal was to recruit patients at a cost of under $100 per patient enrollment. A blood pressure pharma brand presented a coupon to a narrow, qualified audience using our xxx program. Of more than 28k leads delivered, nearly 10% converted to a prescription, well over target A pharmaceutical diagnostics brand sought qualified leads through our xxx program. We delivered more than 300k qualified leads and 27k new prescriptions. The cost per new patient was $60 and offered a value of $280 to the brand. They quadrupled their [platform] lead budget the following year. (A10 site owner)
e	Support other portals	Important note for clinic patients. If you have been directed to [A7] by your clinic, do not join here. Instead, use the link that was sent to you via email, or sign up through your clinic's website. (A7)
f	Research	[A8] may also periodically ask Members to complete short surveys about their experiences (including questions about products and services). Survey responses are analyzed, combined with Members’ Shared Data and shared with and/or sold to Partners. Member participation in these surveys is not required, and refusal to do so will not impact a Member’s experience on the Site. (A8) We take the information patients like you share about your experience with the disease and sell it to our partners (ie, companies that are developing or selling products to patients). These products may include drugs, devices, equipment, insurance, and medical services. Except for the restricted personal information you entered when registering for the site, you should expect that every piece of information you submit (even if it is not currently displayed) may be shared with our partners and any member of [A8], including other patients. (A8)