Table 1.

Validity analysis.

Variables	CR	AVE	MSV	Intrinsic Religiosity	Extrinsic Religiosity	Attitude	Hedonic Benefit	Purchase Intention
Intrinsic Religiosity	0.934	0.527	0.316	0.726
Extrinsic Religiosity	0.705	0.549	0.474	0.037	0.741
Attitude	0.837	0.509	0.471	0.127	0.23	0.845
Hedonic Benefit	0.772	0.53	0.368	0.099	0.229	0.826	0.795
Purchase Intention	0.844	0.52	0.471	0.120∗	0.271	0.745	0.721	0.721