Table 4.

Paired t-tests of % choices to consume food items

Study	t-test	t-value	P-value	Cohen’s d
% choices to consume food items as function of healthiness
Behavioral study	Decreasehealthy > Decreaseunhealthy	7.5	<0.001	1.07
	Decreasehealthy > Lookhealthy	3.58	0.001	0.51
	Decreasehealthy > Lookunhealthy	7.38	<0.001	1.05
	Decreaseunhealthy > Lookhealthy	-5.66	<0.001	-0.81
	Decreaseunhealthy > Lookunhealthy	1.46	0.149	0.21
	Lookhealthy > Lookunhealthy	6.05	<0.001	0.87
fMRI study	Decreasehealthy > Decreaseunhealthy	7.99	<0.001	1.35
	Decreasehealthy > Lookhealthy	4.01	0.001	0.68
	Decreasehealthy > Lookunhealthy	7.56	<0.001	1.28
	Decreaseunhealthy > Lookhealthy	-5.39	<0.001	-0.91
	Decreaseunhealthy > Lookunhealthy	-0.004	0.407	0.00
	Lookhealthy > Lookunhealthy	5.37	<0.001	0.91
% choices to consume food items as function of tastiness
Behavioral study	Decreasetasty > Decreaseuntasty	17.56	<0.001	2.51
	Decreasetasty > Looktasty	3.93	<0.001	0.56
	Decreasetasty > Lookuntasty	17.07	<0.001	2.53
	Decreaseuntasty > Looktasty	-14.1	<0.001	-2.02
	Decreaseuntasty > Lookuntasty	1.18	0.99	0.17
	Looktasty > Lookuntasty	14.54	<0.001	2.08
fMRI study	Decreasetasty > Decreaseuntasty	13.38	<0.001	2.34
	Decreasetasty > Looktasty	3	<0.001	0.51
	Decreasetasty > Lookuntasty	13.79	<0.001	2.33
	Decreaseuntasty > Looktasty	-11.78	<0.001	-1.99
	Decreaseuntasty > Lookuntasty	1.03	0.308	0.17
	Looktasty > Lookuntasty	11.85	<0.001	2.00

Notes: Bonferroni corrected for multiple comparisons. Significant results are indicated in bold.