. 2021 Feb 23;7(2):e06301. doi: 10.1016/j.heliyon.2021.e06301

Table 2.

CFA construct reliability and validity.

Constructs	CR	AVE	α	Observed variables	loading	R²
Brand Quality (BQ)	0.893	0.699	0.920	Canned tuna quality (y4)	0.851	0.724
				Canned tuna taste (y5)	0.817	0.667
				Canned tuna packaging quality (y6)	0.840	0.706
Brand Value (BV)	0.851	0.657	0.905	Canned tuna pricing (y7)	0.800	0.639
				Canned tuna value (y8)	0.860	0.739
				Canned tuna brand (y9)	0.769	0.592
Brand Loyalty (BL)	0.894	0.741	0.925	Famous brand (y1)	0.951	0.905
				Brand loyalty (y2)	0.907	0.823
				Brand quality (y3)	0.704	0.496
Brand Attitude (BA)	0.883	0.635	0.924	Canned tuna labeling (x1)	0.771	0.594
				Canned tuna brand confidence (x2)	0.816	0.666
				Canned tuna packaging (x3)	0.764	0.584
				Canned tuna size and material (x4)	0.877	0.770