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Questionnaire brand and quality comparisons.
| Questionnaire Items for Branding | mean | S.D.∗ |
|---|---|---|
| My brand is easy to find in most shops and stores. | 4.63 | 1.16 |
| My brand is always available. | 4.60 | 1.18 |
| I like my brand more than another brand. | 4.03 | 1.39 |
| My brand has a good quality. | 3.95 | 1.25 |
∗S.D. = standard deviation.
