Table 8.
Questionnaire brand and quality comparisons.
Preferred brand | Respondents | % |
---|---|---|
Three Lady Cooks (Royal Foods) | 153 | 38.25 |
Select (Thai Union Frozen – TUF)∗ | 76 | 19.00 |
Roza (Hi-Q Food Products Co., Ltd.) | 57 | 14.25 |
Super C-Chef (Sea Value Group) | 57 | 14.25 |
Pumpui (Kuang Pei San Food Products Co.Ltd.) | 57 | 14.25 |
Total | 400 | 100.00 |
The Select brand falls under the world's largest canned tuna company in the world; Thai Union Frozen – TUF (Greenpeace USA, 2016).