Table 3.

Unprompted message awareness and practice implementation

Key safe sleep messages*	Infant care practices employed consistent with associated key message
	Caregiver recalled message		Caregiver did not recall message		P value
	n	%	n	%
Baby on back	2303/2735	84.2	442/574	77.0	<0.0001
Head and face uncovered	721/926	77.9	1426/2252	63.3	<0.0001
Keep baby smoke-free	965/1091	88.5	1790/2200	81.4	<0.0001
Sleep in cot in parents’ room	162/421	38.5	909/2876	31.6	0.005
Breast feed baby	291/321	90.7	2275/3002	75.8	<0.0001

*Key message ‘safe sleeping environment’ excluded from analysis due to responses capturing part of, but not all, key components of the ‘safe sleeping environment’ message (ie, safe cot, safe mattress, safe bedding).