Table 4.
Prompted message awareness and practice implementation
| Safe sleep message | Infant care practices employed consistent with associated key message | ||||
| Correct selection of the current six key messages | Unsure or incorrect selection of the messages | P value | |||
| n | % | n | % | ||
| Baby on back | 2074/2423 | 85.6 | 672/887 | 75.8 | <0.0001 |
| Head and face uncovered | 1690/2339 | 72.3 | 458/840 | 54.4 | <0.0001 |
| Keep baby smoke-free | 2087/2423 | 86.1 | 669/869 | 77.0 | <0.0001 |
| Safe sleeping environment | 876/2414 | 36.3 | 230/881 | 26.1 | <0.0001 |
| Sleep in cot in parents’ room | 849/2418 | 35.1 | 222/879 | 25.3 | <0.0001 |
| Breast feed baby | 1997/2423 | 82.4 | 570/901 | 63.3 | <0.0001 |