Table 2.

Continuous linear and log hedonic distance matrix.

	Almond Milk		Soy Milk		Rice Milk		2% Milk		1% Milk		Fat-Free Milk		Whole Milk
	Linear	Log	Linear	Log	Linear	Log	Linear	Log	Linear	Log	Linear	Log	Linear	Log
Almond milk	1.00	1.00	0.79	0.80	0.65	0.66	0.58	0.62	0.66	0.52	0.72	0.43	0.47	0.56
Soy milk	0.79	0.80	1.00	1.00	0.73	0.75	0.63	0.68	0.74	0.51	0.83	0.47	0.48	0.58
Rice milk	0.65	0.66	0.73	0.75	1.00	1.00	0.56	0.61	0.64	0.48	0.74	0.49	0.50	0.58
2% milk	0.58	0.62	0.63	0.68	0.56	0.61	1.00	1.00	0.63	0.47	0.60	0.47	0.42	0.51
1% milk	0.66	0.52	0.74	0.51	0.64	0.48	0.63	0.47	1.00	1.00	0.71	0.38	0.49	0.56
Fat-free milk	0.72	0.43	0.83	0.47	0.74	0.49	0.60	0.47	0.71	0.38	1.00	1.00	0.46	0.41
Whole milk	0.47	0.56	0.48	0.58	0.50	0.58	0.42	0.51	0.49	0.56	0.46	0.41	1.00	1.00