Table 2.
Constructs and their indicators.
| Construct | Indicator | |
|---|---|---|
| 1. Attitude towards the purchase of organic food products | ACTI3 | Buying an organic food product is good for the environment. |
| ACTI4 | Buying an organic food product is good for the smallholder farmers and their families. | |
| ACTI5 | Buying an organic food product benefits my health. | |
| ACTI6 | Buying an organic food product benefits my appearance. | |
| 2. Consumer desire | DESE1 | My desire to buy organic food products to look good physically. |
| DESE2 | My desire to buy organic food products to look after my figure. | |
| DESE4 | My desire to buy organic food products to look after my health. | |
| DESE6 | My desire to buy organic food products to ensure my state of health. | |
| DESE8 | My desire to buy organic food products to preserve the environment. | |
| DESE9 | My desire to buy organic food products to be an environmentalist. | |
| DESE11 | My desire to buy organic food products to contribute to the economy of smallholder farmers and their families. | |
| DESE12 | My desire to buy organic food products to guarantee fair prices for smallholder farmers. | |
| 3. Purchase intention for organic food products | INTE5 | I would search for places to buy organic food products. |
| INTE8 | I would recommend buying organic food products to my acquaintances. | |
| INTE9 | I consider myself to be a loyal buyer of organic food products. | |
| INTE10 | I intend to continue buying organic food products in the future. | |