Table 3.

Number and proportion of breakfast cereals meeting claim criteria in 2020 (n = 543).

Nutrient Content Claim Eligibility	2020 Breakfast Cereals n (%)
Eligible for WG claim (≥8 g/serve)	364 (67)
Contains WG (≥8 to <16 g/serve)	50 (9)
High in WG (≥16 to <24 g/serve)	76 (14)
Very high in WG (≥24 g/serve)	238 (44)
Low Fat (≤3 g/100 g)	106 (20)
Low Saturated Fat (≤1.5 g/100 g)	247 (45)
Source of protein (≥5 g/serve)	212 (39)
Good source of protein (≥10 g/serve)	14 (3)
Low sugar (≤5 g/100 g)	100 (18)
Low sodium (≤120 mg/100 g)	360 (66)
Source of fibre (≥2 to <4 g/serve)	214 (39)
Good source of fibre (≥4 to <7 g/serve)	194 (36)
Excellent source of fibre (≥7 g/serve)	47 (9)